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"We don't want to put the fear factor in people"
 Poster: A snowHead
Poster: A snowHead

A selective quote, maybe, but perhaps it speaks volumes.

The quote is from Dave Wray of SnowSports Industries America [SIA], reflecting the boom in sales of freeski/backcountry kit ... against the related imperative of safety knowledge. Colin Wiseman of ESPN reports:

http://espn.go.com/action/snowboarding/story/_/id/8684198/backcountry-gear-sales-continue-rise

Quote:
Backcountry-focused brands like Dynafit, Spark R & D, Voile and Backcountry Access all reported double-digit growth, even with sales leveling off from an explosive growth spurt witnessed over the past half-decade.
snow conditions
snow conditions
 Obviously A snowHead isn't a real person
Obviously A snowHead isn't a real person

Hard to argue with any of what was said , would be nice to see the growth of. "free-ride" practice areas with beeper stations and detailed current info boards , was in hochfugen last year and they had some fantastic facilities
ski holidays
ski holidays
 Well, the person's real but it's just a made up name, see?
Well, the person's real but it's just a made up name, see?

Without knowing how the guiding, teaching and in resort education is changing it's definitely not telling the whole story. The big accidents of last year were a lot of well known and educated, experienced people. If anything I think the culture is positive at the moment with a lot of very mature self reflection on the part of the people involved at most levels. The equipment manufacturers can only go so far and all the onus is definitely not on them for their equipment being popular. Most have been and are involved in the safety aspects in depth. All in all it's a good story but the truth I think is actually very sensible and mundane.
latest report
latest report



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